Coloration is no longer just a necessity for gray hair coverage, but a way to express one’s own personality and individuality. For individual realization of these trends, we trust in the salon the products and services of L’Oréal Professionnel: especially on the coloration of the future, INOA. With the launch of INOA, L’Oréal Professionnel set new standards in October 2009. Since then, the coloration has inspired millions of women.
Thanks to its revolutionary ODS (Oil Delivery System) technology, INOA, without ammonia and odor, provides optimized hair protection and maximum comfort for the scalp.
The result is impressive: radiant reflexes, effective protection of the hair and impressive shine as well as incredible color fidelity at 100% opacity. The intensive tint DIA is the perfect complement to INOA and allows us to offer you a completely ammonia-free coloration service.