THE SECRET OF BERTRAM K
Passion – a bit of voyeurism – vocation for the craft – spirit of innovation – efficiency in the business and its implementation – enthusiasm – recognition of the connection between aesthetics and profitability – a never satisfied curiosity and openness to be inspired by different cultures, religions, music, art and beauty – visionary and entrepreneur
„A part of my mission was to discover new talents to become international L’Oréal Professional ambassadors. An international L’Oréal Professional ambassador needs many qualities to fullfil his mission. Great talent, the control of a real technique, and the link with the last trends, but it’s not enough … communication, sharing the knowledge and passion are part also of the main required qualities. I can tell that Bertram K requires all this, and although he is now famous all over the world, his passion for hairdressing, the desire of sharing remain the same as the first day we met. Only great talents can remain humble …“ - Michel Claire, Former Director International Professional Development, L’Oréal DDP.