ABOUT BERTRAM K

"I've got a devil´s haircut in my mind!" - Bertram K

Vita

  • 1972 Born in Vienna
  • 1987 - 1990 Hairdresser training at Salon Petritsch and Intercoiffeur Strassl
  • 1990 - 1991 Haarschneiderei and Kathrin Lehner
  • 1991 -1993 First experience with stage and seminar activities at Werner Grecht
  • 1994 Move to London, Toni & Guy
  • 1995 - 2001 Salon- and Academy Art Director at Toni & Guy for shows, seminars and training, Cooperation with Anthony Mascolo and the Toni & Guy Art-Team for, amongst others,
    • Stage shows at the world’s most important hairdressing fair: „Salon International“, London
    • Hairdressing shows and seminars all over Europe
    • Fashion shows with Helmut Lang, Balenciaga, Issey Miake, Dior, Ghost, Escada, and others
    • London Fashion Week
    • „Head of hair“ in St. Martins College of Fashion, London
    • MTV „Stylissimo Special“
    • Magazine styling for Face Magazine, I-D, Dutch, Dazed and Confused, Wallpaper, Playboy, Sunday Times Magazine, Sunday Telegraph, The Guardian, and others
    • Celebrity Styling for Björk, Nadja Auermann, Kate Moss, Alec Wek, Julian Lennon, Kim Wilde, Donna Karan, Jamie Lee Curtis, and others
  • 2001 - 2002 Return to Vienna
    • Styling for Woman, Wienerin, Diva, News, Seitenblicke Magazin, Kurier, Presse, Kronen Zeitung, and many more
    • Cooperation with „Jederman Academy“ as well as seminar activities for Schwarzkopf, Sebastian and Wella in Austria
  • 2002 Foundation of „Bertram K education“ – Organisation of seminars and trainings
  • since 2002 Cooperation with L’Oréal Professionnel – first and only Austrian „International Ambassador L’Oréal Professionnel Worldwide“
  • 2003 Successful national and international establishment in L’Oréal Professionnel’s seminar and training programmes
  • 2004 – 2010 Cooperation with „folgeeins“, Athena Werbik
  • 2004 – 2010 Cooperation with „DM“: Development and implementation of the hairdresser training programme for Austria’s largest hairdressing company
  • 2005 Foundation of the cut and styling concept „H3“ with L’Oréal Professionnel Paris
  • since 2005 Shows and seminars on five continents and in over 40 countries for L’Oréal Professionnel 
  • since 2011 „Bertram K PhD“ - The Salon in 1070 Vienna, Neubaugasse 28/3/1
  • since 2014 „International Ambassador for Denman“ – brushes, 
    Introduction of his own scissors collection Bertram K
  • 2016 Development of „Timeless Cuts“ - the first cutting system which is taught worldwide in all L’Oréal Professionnel school academies
  • since 2016 „International Ambassador for Babyliss Pro“

THE SECRET OF BERTRAM K

Passion – a bit of voyeurism – vocation for the craft – spirit of innovation – efficiency in the business and its implementation – enthusiasm – recognition of the connection between aesthetics and profitability – a never satisfied curiosity and openness to be inspired by different cultures, religions, music, art and beauty – visionary and entrepreneur


„A part of my mission was to discover new talents to become international L’Oréal Professional ambassadors. An international L’Oréal Professional ambassador needs many qualities to fullfil his mission. Great talent, the control of a real technique, and the link with the last trends, but it’s not enough … communication, sharing the knowledge and passion are part also of the main required qualities. I can tell that Bertram K requires all this, and although he is now famous all over the world, his passion for hairdressing, the desire of sharing remain the same as the first day we met. Only great talents can remain humble …“ - Michel Claire, Former Director International Professional Development, L’Oréal DDP.